Techniques for Designing (or Redesigning) a non-profit Internet site

Brandy Willms
Published on May 14, 2018

Techniques for Designing (or Redesigning) a non-profit Internet site


Does your organization desire a website? Is there a website that may be badly in search of an overhaul? Depending on the size and needs of your organization, you might need professional help, or perhaps you may be able to design and style the site in one facility. This article will assist you to understand the primary steps that go into the web page design process and what sort of information you’ll need per step.

In case your organization is building a new website from day one – or updating a current one – you may need to count on professional help when it comes to design and implementation. The guidelines will help you plan and design a refined, functional internet site that fulfills your company needs.

This content focuses on the high-level control and preparing decisions you have to make at the time you design or perhaps re-design your internet site. We’ll go over some of the major phases of an design job, some of the vocabulary and jargon you’ll face, and the equipment and skill sets you may want.

Steps in the internet Design Process If the measures described underneath seem somewhat overwhelming, keep in mind that different projects follow different patterns. Should your site is usually small , you are able to skip a number of the steps under or dedicate a minimal amount of time on them. Yet , large design and style projects could become overwhelmingly sophisticated and chaotic if you don’t package carefully.

1 ) Preliminary discussions: Start by talking to colleagues, board members, customers, and other stakeholders about the intended customers and ideal outcomes. These are high-level inquiries, but you have to raise all of them early along the way:

• Who have are you planning to reach using your website, and what actions are you trying to encourage?

• Are you able to maintain and update the website you aren’t envisioning with all your current personnel and volunteers?

• Will you manage the job internally or perhaps hire an internet design organization?

• How much money do you have for this job? Can you obtain a grant for the design (or redesign)?

• Will you use a content management system (CMS) or possibly a static, HTML-based website?

• Will you hold the website yourself or use a web webhost?

• How will your target audience find the brand new site?

• Gather all the discursive and statistical information you could have about your current website. This data will let you measure the achievement (or shortage thereof) of the new internet site. In other words, how exactly does the targeted traffic on the fresh site out-do the visitors on the classic site?

The outcome of such initial events is a job plan and a request for proposals (RFP). A project plan usually features a high-level explanation of the task, a schedule, a budget, a description of deliverables and benefits, and a definition of the roles and assignments.

2 . Put together your group or employ the service of a web style firm: Now, send your RFP to a handful of web page design companies. Request to see samples of their prior work, request references, and meet with the very best candidates in person if possible. Remember that a response to the RFP is not a binding agreement. Once you’ve chosen a company, help them to draft a Statement of (SOW). This really is a formal, fixed agreement that outlines the expectations and deliverables upon both sides, as well as price and payment facts.

3. Inventory existing articles and plan for new content material: Assign anyone to look through newsletters, file computers, brochures, listserv postings, and marketing materials with regards to content you may repurpose. In case you have an existing internet site, assign someone to review and categorize this, looking especially for pages which have been outdated, inaccurate, or unfinished. Even if you include a lot of existing content, the release of a fresh or re-designed website symbolizes a good opportunity to evaluate the quality of your exterior communications.

4. Accumulate requirements: Even though you should have some idea nowadays of your overall goal, after you have a staff in place, you must hold an alternative round of meetings and conversations. If you’ve hired an internet design company, it should help these chats and ask person departments and stakeholders what each 1 hopes to accomplish with the fresh site, and what features they want to focus on.

You should also bring your have examples to the table. Try to end up being specific by what you like and dislike regarding the samples you’re critiquing. If you have a preexisting logo, a current color palette, or organizational design and style guidelines, speak those evidently to your internet team. Let them know your overall design and interaction philosophy, in case you have one.

your five. Create design and style documents: At this moment, the web style team generally creates a few prototypes and mockups to offer stakeholders a thing concrete and specific they can respond to. As i have said previously, really cheaper to change your site through the initial design and style phase than during the implementation phase. Nevertheless , it’s not really free. Asking your workforce to provide five sets of design paperwork for you to choose from, each with a different design and layout, can be expensive and time-consuming. Asking them to change their styles endlessly is usually expensive.

Great web design firms take this stage of the procedure very very seriously, as should you. They often make use of a formal production to unveil the design docs and express their decisions. To avoid misunderstanding and uncertainty later on, all the major stakeholders should signal off and indicate their approval before implementation begins.

6. Implementation and production: After we all have a chance to research the design documents and sign off on them, your web-developers start to develop the website. With respect to the size of your web blog, this will have anywhere from weeks to a few months.

During this stage, you have to achieve a balance between a lot oversight and too little. Ask for routine reviews and usability medical tests, but a lot of meddling is going to prolong the task and improve the cost.

Internet site development occurs on a testing server that resembles the live production server as much as possible. At this stage, then your make any changes to your live internet site.

7. Evaluating: With any kind of new or perhaps redesigned web-site, you will encounter complications. Your site could have bugs, broken links, and features that don’t are advertised. A lot of features of this website will mistake your target audience. With respect to the size of your blog, you should thinking about testing between a few days to a few several weeks. There are several assessment methodologies, most of which are above the opportunity of this article, although we’ll summarize a few of the better-known techniques. The good quality assurance (QA) examining: QA refers to the basic examination of functionality. Does the site search and act the way you proceed with the expectation that it will in all the key web browsers used by your target audience? Be sure to examine unpredicted behaviors as well as expected ones. For example , a web site often functions fine right up until someone types letters into a field intended for numbers simply.

Usability examining: Usability exams get you as close as possible towards the real connection with an end individual. You or perhaps someone with your web design group observes the finish user when he or your sweetheart attempts to carry out a list of responsibilities. The user from this situation need to be relatively not familiar with the site.

Vulnerability testing: Websites really are a popular target for malware, hackers, and also other malicious Net dwellers. A vulnerability diagnostic tests tool will certainly probe your web blog and statement back about any openings or weak points it uncovers.

Pressure testing: Should you expect a large number of visitors to your site, there are tools offered that duplicate heavy traffic.

8. Launch: After everyone has approved the site and it is been thoroughly tested, you’re willing to transfer it from the workplace set ups server to your production storage space. Back up the existing internet site so you can move back if required. As to get migrating content and launching new features, stay in touch with your matters and let them know what to anticipate. Finally, present your LINK to all the major search engines thus they know it’s the perfect time to index or perhaps re-index your internet site.

9. Recurring maintenance, outreach, and development: Throughout the preparing and enactment process, determine what you’re committing to. Just how much staff period will it choose to adopt keep the content material fresh and troubleshoot concerns on the site?

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