Suggestions for Designing (or Redesigning) a Nonprofit Website

Brandy Willms
Published on May 14, 2018

Suggestions for Designing (or Redesigning) a Nonprofit Website


Does your organization desire a website? Is there a website gowns badly requiring an overhaul? Depending on the size and needs of the organization, you may need professional help, or you may be able to design and style the site in one facility. This article will assist you to understand the key steps that go into the webdesign process and what sort of solutions you’ll need for every step.

Should your organization is building a fresh website from day one – or updating a current one – you may need to rely on professional help with regards to design and implementation. The subsequent guidelines can help you plan and design a refined, functional internet site that fulfills your organization’s needs.

This post focuses on the high-level management and preparing decisions you need to make when you design or perhaps re-design your website. We’ll talk about some of the key phases of a design task, some of the lingo and jargon you’ll face, and the tools and skill sets you may want.

Steps in the Web Design Method If the simple steps described under seem somewhat overwhelming, remember that different jobs follow distinct patterns. If the site is small , you may skip a few of the steps listed below or dedicate a minimal amount of period on them. Yet , large design and style projects can be overwhelmingly sophisticated and topsy-turvy if you don’t plan carefully.

1 ) Preliminary discussions: Start by speaking to colleagues, plank members, customers, and other stakeholders about the intended viewers and wanted outcomes. These are high-level inquiries, but you need to raise all of them early in the act:

• So, who are you looking to reach with all your website, and what habits are you looking to encourage?

• Are you able to maintain and update the website that you simply envisioning with your current staff and volunteers?

• Will you manage the task internally or hire an online design company?

• How much money do you have for this job? Can you get a grant for that layout (or redesign)?

• Will you use a content management system (CMS) or maybe a static, HTML-based website?

• Will you a lot the website your self or make use of a web hosting company?

• How will the people in your target market find the new site?

• Accumulate all the discursive and record information you could have about your current website. This kind of data will allow you to measure the accomplishment (or lack thereof) of your new web page. In other words, how exactly does the traffic on the new site beat the visitors on the older site?

The outcome of them initial appointments is a task plan and/or a ask for proposals (RFP). A project plan usually has a high-level description of the task, a timeline, a budget, a description of giveaways and consequences, and a definition of the roles and assignments.

2 . Set up your workforce or retain a web design and style firm: At that point, send the RFP to a handful of website development companies. Check with to see instances of their past work, look for references, and meet with the best candidates personally if possible. Keep in mind that a response to the RFP is not a binding agreement. Once you’ve chosen a company, help them to draft a Statement of (SOW). This is certainly a formal, signed agreement that outlines the expectations and deliverables in both sides, along with price and payment information.

3. Products on hand existing content material and arrange for new content: Assign someone to look through news letters, file hosts, brochures, listserv postings, and marketing materials intended for content you can repurpose. When you have an existing web page, assign anyone to review and categorize this article, looking specifically for pages which have been outdated, incorrect, or imperfect. Even if you own a lot of existing content material, the launch of a fresh or redesigned website presents a good chance to evaluate the top quality of your external communications.

4. Accumulate requirements: Although you should have a lot of idea presently of your total goal, when you have a team in place, you must hold one more round of meetings and conversations. When you’ve hired an internet design organization, it should facilitate these chats and ask individual departments and stakeholders what each one hopes to complete with the new site, and what features they want to highlight.

You should also provide your unique examples to the table. Try to always be specific with what you like and dislike about the suggestions you’re critiquing. If you have an existing logo, a current color palette, or organizational design guidelines, connect those clearly to your web team. Tell them your overall design and connection philosophy, when you have one.

five. Create style documents: Right now, the web style team generally creates several prototypes and mockups to offer stakeholders something concrete and specific that they can respond to. As i have said previously, really cheaper to change your site throughout the initial design and style phase than during the rendering phase. However , it’s not really free. Asking your team to provide five sets of design records for you to select from, each which has a different design and layout, is certainly expensive and time-consuming. Requesting them to revise their designs endlessly is usually expensive.

Great web design companies take this level of the procedure very seriously, as should you. They often use a formal business presentation to reveal the design files and demonstrate their decisions. To avoid distress and uncertainty later on, all the major stakeholders should signal off and indicate all their approval just before implementation commences.

6. Setup and expansion: After later a chance to review the design papers and sign off about them, your web developers start to produce the website. With respect to the size of your web blog, this will take anywhere from several weeks to several months.

During this stage, you have to achieve a balance between a lot oversight and too little. Ask for regular reviews and usability tests, but too much meddling definitely will prolong the process and increase the cost.

Site development occurs on a screening server that resembles your live development server as much as possible. At this stage, you mustn’t make virtually any changes to your live internet site.

7. Tests: With virtually any new or perhaps redesigned site, you will encounter complications. Your site may have bugs, ruined links, and features that don’t are advertised. A lot of features of the website will mistake your target audience. With respect to the size of your websites, you should plan on testing from around a few times to a few several weeks. There are several testing methodologies, the majority of which are other than the scope of this article, nevertheless we’ll summarize a few of the better-known techniques. Quality assurance (QA) assessment: QA refers to the basic examination of functionality. Will the site check and action the way you expect it to in all the significant web browsers used by your target audience? Make sure to examine sudden behaviors and expected ones. For example , a web site often functions fine till someone types letters into a field intended for numbers simply.

Usability diagnostic tests: Usability lab tests get you as close as possible for the real connection with an end customer. You or someone on your own web design group observes the finish user as he or she attempts to do a list of duties. The user from this situation should be relatively not familiar with the site.

Vulnerability testing: Websites can be a popular target for infections, hackers, and also other malicious Net dwellers. A vulnerability evaluating tool will probe your blog and survey back regarding any gaps or weaknesses it unearths.

Pressure testing: In the event you expect many visitors to your site, you will discover tools offered that simulate heavy visitors.

8. Launch: Following everyone has authorized the site and it’s been thoroughly tested, you’re all set to transfer this from the hosting server to your production storage space. Back up your existing internet site so you can spin back if necessary. As to get migrating content material and launching new features, keep in contact your constituents and let all of them know what to expect. Finally, send your WEB ADDRESS to all the top search engines thus they find out it’s time to index or re-index your web blog.

9. Recurring maintenance, outreach, and development: Throughout the preparing and enactment process, determine what you’re here committing to. Simply how much staff period will it choose to use keep the content fresh and troubleshoot challenges on the site?

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