Approaches for Designing (or Redesigning) a non-profit Organization website

Nedra Rutherford
Published on May 14, 2018

Approaches for Designing (or Redesigning) a non-profit Organization website


Does your organization desire a website? Do you own a website which is badly in need of an change? Depending on the size and needs of your organization, you may need professional help, or perhaps you may be able to style the site in-house. This article will assist you to understand the essential steps that go into the webdesign process and what sort of assets you’ll need for each and every step.

Should your organization can be building a fresh website from scratch – or perhaps updating a current one – you may need to rely on professional help in terms of design and implementation. Down the page guidelines can help you plan and design a polished, functional web page that fits your organization’s needs.

This post focuses on the high-level management and planning decisions you have to make as you design or perhaps re-design your web site. We’ll discuss some of the main phases of your design project, some of the lingo and jargon you’ll come across, and the equipment and skill sets you will need.

Steps in the net Design Procedure If the guidelines described down below seem somewhat overwhelming, remember that different jobs follow several patterns. If the site is certainly small , you can skip some of the steps listed below or dedicate a minimal amount of period on them. Nevertheless , large design projects can become overwhelmingly intricate and disorderly if you don’t prepare carefully.

1 . Preliminary discussions: Start by speaking with colleagues, mother board members, clientele, and other stakeholders about the intended target market and preferred outcomes. They are high-level problems, but you have to raise all of them early during this process:

• Exactly who are you looking to reach with the website, and what behaviours are you looking to encourage?

• Is it possible to maintain boost the website most likely envisioning along with your current personnel and volunteers?

• Will you manage the job internally or hire an online design firm?

• How much money do you own for this project? Can you get yourself a grant for that layout (or redesign)?

• Will you use a content management system (CMS) or a static, HTML-based website?

• Will you a lot the website yourself or make use of a web webhost?

• How will your target audience find the modern site?

• Gather all the analytical and record information you have about your current website. This kind of data will allow you to measure the accomplishment (or shortage thereof) of your new site. In other words, how can the visitors on the fresh site out-do the visitors on the classic site?

The outcome of initial get togethers is a job plan and a request for proposals (RFP). A project plan usually comes with a high-level information of the task, a timeline, a budget, an outline of gifts and consequences, and a definition of the roles and assignments.

2 . Set up your workforce or hire a web design and style firm: Here, send the RFP into a handful of webdesign companies. Ask to see instances of their earlier work, ask for references, and meet with the very best candidates personally if possible. Understand that a response to a RFP is not a binding agreement. Once you’ve picked out a company, talk with them to draft a Statement of Work (SOW). This can be a formal, signed agreement that outlines the expectations and deliverables about both sides, and also price and payment facts.

3. Inventory existing articles and arrange for new content material: Assign someone to look through must be, file machines, brochures, listserv postings, and marketing materials for the purpose of content you can repurpose. Assuming you have an existing webpage, assign anyone to review and categorize this content, looking specifically for pages which have been outdated, inaccurate, or unfinished. Even if you have a lot of existing content, the unveiling of a new or remodeled website symbolizes a good opportunity to evaluate the quality of your exterior communications.

4. Accumulate requirements: Although you should have a lot of idea now of your general goal, after you have a workforce in place, you should hold some other round of meetings and conversations. If you’ve hired an internet design company, it should aid these chats and ask person departments and stakeholders what each a single hopes to attain with the fresh site, and what features they want to stress.

You should also bring your personal examples in the relationship. Try to become specific about what you like and dislike regarding the versions of you’re looking at. If you have an existing logo, an existing color palette, or perhaps organizational style guidelines, speak those obviously to your net team. Make sure they know your overall design and communication philosophy, should you have one.

five. Create style documents: Now, the web design team generally creates some prototypes and mockups to give stakeholders a thing concrete and specific that they may respond to. As stated previously, it’s cheaper to change your site throughout the initial style phase than during the setup phase. Nevertheless , it’s not really free. Requesting your workforce to provide five sets of design docs for you to choose from, each using a different design and layout, is normally expensive and time-consuming. Requesting them to change their styles endlessly is likewise expensive.

Very good web design organizations take this level of the procedure very seriously, as should you. They often use a formal demonstration to discover the design paperwork and show you their decisions. To avoid indecision and misunderstandings later on, all of the major stakeholders should signal off and indicate the approval prior to implementation commences.

6. Execution and development: After later a chance to review the design docs and signal off about them, your web-developers start to produce the website. Dependant upon the size of your web sites, this will consider anywhere from weeks to many months.

During this stage, you have to strike a balance between excessive oversight and too little. Ask for periodic reviews and usability testing, but a lot of meddling is going to prolong the task and increase the cost.

Web page development takes place on a tests server that resembles your live development server whenever possible. At this stage, you can’t make virtually any changes to the live web page.

7. Examining: With any kind of new or perhaps redesigned web-site, you will encounter concerns. Your site may have bugs, broken links, and features that don’t work as advertised. A lot of features of the site will mix up your target audience. Dependant upon the size of your site, you should anticipate testing between a few days to a few several weeks. There are several diagnostic tests methodologies, the majority of which are outside of the range of this article, although we’ll illustrate a few of the better-known techniques. Quality assurance (QA) examining: QA refers to the basic examination of functionality. Does the site look and work the way you proceed with the expectation that it will in all the key web browsers employed by your target audience? Make sure to examine sudden behaviors as well as expected ones. For example , a web site often works fine until someone types letters right into a field designed for numbers simply.

Usability tests: Usability tests get you as close as possible to the real connection with an end customer. You or someone on your own web design team observes the final user when he or this lady attempts to carry out a list of jobs. The user with this situation must be relatively unfamiliar with the site.

Vulnerability screening: Websites undoubtedly are a popular target for viruses, hackers, and other malicious Net dwellers. A vulnerability diagnostic tests tool should probe your webblog and statement back about any slots or weaknesses it uncovers.

Stress testing: In the event you expect a lot of visitors to your site, there are tools obtainable that replicate heavy visitors.

8. Launch: Following everyone has permitted the site and it is been thoroughly tested, you’re all set to transfer that from the staging server on your production hardware. Back up the existing site so you can roll back if necessary. As if you’re migrating content material and launching new features, keep in contact your constituents and let these people know what should be expected. Finally, put up your WEBSITE ADDRESS to all the top search engines hence they understand it’s time for you to index or re-index your blog.

9. Ongoing maintenance, outreach, and creation: Throughout the organizing and execution process, ask yourself what occur to be committing to. Simply how much staff period will it decide on keep the content material fresh and troubleshoot problems on the site?

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